Aeroplan Partners with Hertz for Enhanced Travel Rewards

MONTRÉAL, May 06, 2026 (GLOBE NEWSWIRE) -- Aeroplan, Canada's leading travel loyalty program, has announced a new strategic partnership with Hertz, one of the world’s largest vehicle rental companies. This collaboration extends across Hertz, Dollar, and Thrifty, and is the latest example of Aeroplan’s commitment to expanding its partner ecosystem, providing members with more opportunities to earn rewards, unlock premium benefits, and accelerate their journey to Aeroplan Elite Status.

Aeroplan, a leading loyalty program in Canada, has announced a new partnership with Hertz, a globally recognized car rental company. This collaboration is set to enhance the travel experience for Aeroplan members by offering them additional ways to earn and redeem Aeroplan points. The partnership aligns with Aeroplan's strategy to provide exceptional value and options for its members, who frequently travel for leisure or business.

With this new affiliation, Aeroplan members will have the opportunity to earn Aeroplan points for every dollar spent on eligible Hertz rentals. This incentivizes members to select Hertz when they need a vehicle, as they'll accumulate points that can be redeemed for flights, hotel stays, and other rewards within the Aeroplan ecosystem. This deal is particularly appealing to frequent travelers, making it a strategic move by Aeroplan to strengthen its offerings in the competitive loyalty program market.

In addition to earning points, members will also enjoy exclusive benefits such as discounts on rentals and special offers tailored to their travel preferences. These perks are aimed at enhancing customer loyalty and satisfaction by ensuring that members feel rewarded for their choices.

The partnership represents a significant step for both companies. For Aeroplan, it expands their network of partnerships, which is crucial for maintaining relevance in a fast-evolving travel landscape. For Hertz, collaborating with a popular loyalty program like Aeroplan boosts their visibility and attractiveness to potential customers who are looking to maximize the benefits of their travel spending.

Both companies have expressed excitement about the potential of this partnership. Aeroplan emphasizes its commitment to providing members with exceptional value and innovative offerings, while Hertz is keen to attract a broader customer base through this collaboration. As travel continues to rebound post-pandemic, this partnership is timely and presents numerous opportunities for mutual growth.

Ultimately, Aeroplan’s partnership with Hertz is a clear indication of the evolving nature of loyalty programs and the importance of strategic alliances in enhancing customer experience and satisfaction. Members of Aeroplan can look forward to more exciting rewards and benefits as the partnership unfolds.