GURU Launches New Zero Dragon Fruit Cherry Sorbet Flavor

MONTREAL, Jan. 13, 2026 (GLOBE NEWSWIRE) -- GURU Organic Energy Corp. (TSX: GURU) (“GURU” or the “Company”), Canada’s leading organic energy drink brand1, today announced the launch of GURU Zero Dragon Fruit Cherry Sorbet, a bright, refreshing innovation designed for a clean, refreshing lift of Good Energy®.

GURU Organic Energy has made a significant announcement for the new year by introducing its latest flavor, GURU Zero Dragon Fruit Cherry Sorbet. This new flavor is positioned to provide a refreshing energy boost while aligning with the brand's commitment to organic ingredients and natural energy sources.

As consumers increasingly seek healthier lifestyle options, GURU's latest offering caters to this growing demand by being a zero-sugar, low-calorie beverage. The GURU Zero line emphasizes the brand's dedication to offering innovative and functional products that do not compromise on taste or health benefits.

The new flavor combines the exotic taste of dragon fruit with the sweetness of cherry, providing a unique flavor experience that is both energizing and enjoyable. With a vibrant and visually appealing design, the GURU Zero Dragon Fruit Cherry Sorbet is expected to attract attention on store shelves and among consumers looking for alternatives to traditional energy drinks.

GURU Organic Energy aims to redefine the concept of energy beverages by prioritizing health and well-being without sacrificing flavor. The launch of this new beverage reflects their ongoing efforts to expand their product line while meeting the needs of health-conscious consumers. This strategic move not only enhances their market presence but also reinforces GURU's identity as a leader in the organic energy drink segment.

Moreover, the company highlights the importance of sustainability in its operations, reinforcing its commitment to using eco-friendly packaging and responsible sourcing of ingredients. GURU's ethos aligns with the values of environmentally-conscious consumers, making it a preferred choice for those who care about both their health and the planet.

GURU Organic Energy continues to innovate within the beverage sector, and the introduction of GURU Zero Dragon Fruit Cherry Sorbet is a testament to their understanding of market trends and consumer preferences. As the brand moves forward, it looks to enhance its offerings and impact on both the energy drink market and the health and wellness industry.