Prime Drink Group Announces Key Appointments and Financial Strategies

MONTRÉAL, April 14, 2026 (GLOBE NEWSWIRE) -- Prime Drink Group Corp. (CSE: PRME) (“Prime” or the “Company”) announces a non-brokered private placement (the “Private Placement”) of a minimum of 10 units (each, a “Unit”) and a maximum of 16 Units at a price of $250,000 per Unit, for minimum and maximum gross proceeds of $2,500,000 and $4,000,000, respectively.

On April 15, 2026, Prime Drink Group announced significant developments that will impact its corporate governance and financing strategy. The company revealed the appointment of a new director to its board and details about a convertible debenture offering, which is intended to strengthen its financial position.

The newly appointed board member brings extensive experience from the beverage industry, and this addition is instrumental as Prime Drink Group aims to innovate and expand its market presence. The company's board is now diverse, with members who possess valuable insights into consumer trends and operational growth, positioning Prime Drink Group for success in a competitive marketplace.

In conjunction with the board appointment, Prime Drink Group disclosed the issuance of convertible debentures. These financial instruments offer investors the option to convert their debenture into shares at a predetermined price, reflecting the company’s confidence in future growth. The proceeds from the debenture issuance will be allocated towards research and development, marketing strategies, and general corporate needs, ultimately paving the way for new product launches and enhanced brand visibility.

The announcement signifies a strategic shift for Prime Drink Group, focusing on sustainable growth and long-term financial health. With the expertise of the new board member and the financial leverage provided by the convertible debentures, the company is poised to navigate market challenges effectively while expanding its product offerings and enhancing shareholder value.