Prime Drink Group Secures Exclusive Licenses for Beach Day Every Day

MONTREAL, Feb. 06, 2026 (GLOBE NEWSWIRE) -- Prime Drink Group Corp. (CSE: PRME) (“Prime” or the “Company”) is pleased to announce that it has secured exclusive licenses from Prime Capital Investments Inc. for the rights to certain Beach Day Every Day ("BDED") trademarks, in exchange for royalties and marketing and promotion fees. These licenses will allow Prime to use the BDED brand exclusively in connection with the production and commercialization of ready-to-drink beverages and low-calorie cola beverages in North America (excluding Québec). The licenses have a five-year term.

Prime Drink Group has made a significant stride by securing exclusive North American licenses for its innovative product, Beach Day Every Day. This strategic move opens up new opportunities in the competitive beverage market, expanding the brand's reach and enhancing its visibility among consumers.

The announcement was made on February 6, 2026, and represents a crucial moment for Prime Drink Group as it seeks to capitalize on the increasing demand for refreshing, high-quality beverages. The company aims to blend the essence of beach relaxation with daily enjoyment, appealing to a broad audience that shares a love for fun and enjoyment.

Beach Day Every Day is more than just a drink; it embodies the lifestyle associated with coastal living, offering unique flavors that evoke the feel of a perfect day at the beach. These flavors are crafted to deliver a refreshing experience that consumers can enjoy irrespective of the season, promoting an all-year-round beach vibe.

With the newly secured licenses, Prime Drink Group plans an aggressive marketing strategy designed to position Beach Day Every Day as a must-have beverage for gatherings, celebrations, or simply casual enjoyment. This approach is anticipated to resonate well with younger audiences looking for trendy and flavorful alternatives to traditional beverage options.

The strategic licensing is part of a broader trend where brands are increasingly focusing on specialized products that cater to niche markets. Prime Drink Group's insight into consumer preferences and dedication to quality is expected to give it a competitive edge in the beverage industry.

This development not only enhances Prime Drink Group's portfolio but also reinforces its commitment to innovation in the beverage sector. By emphasizing the importance of lifestyle branding, the company is poised to create meaningful connections with consumers who seek drinks that reflect their interests and values.

In summary, Prime Drink Group's acquisition of exclusive North American licenses for Beach Day Every Day positions the company to thrive in a dynamic market, while also promoting a vibrant lifestyle associated with beach culture. The launch strategy is designed to invite consumers to enjoy a taste of summer at any time, reinforcing the concept that every day can be a beach day.