Stingray Launches Co-Branded Music Podcast and Radio Solution with BYD

MONTREAL, Dec. 10, 2025 (GLOBE NEWSWIRE) -- Stingray (TSX: RAY. A; RAY.B), an industry leader in music and video content distribution, business services, and advertising solutions, today announced the launch of a co-branded music, podcast and radio solution for automakers worldwide. The service will debut as BYD Audio by Stingray in a unique partnership with BYD, a world-leading manufacturer of new energy vehicles. This launch is one of several automotive OEM deals underway and further strengthens Stingray’s position as the premier provider for an unparalleled in-car entertainment experience, as BYD now integrates Stingray’s full suite of music products, including Stingray Karaoke with microphone, and Calm Radio, which delivers a relaxing sanctuary for drivers.

Stingray, a leading global music and media company, has announced the launch of a co-branded music podcast and radio solution, designed to enhance in-car entertainment experiences. This new initiative, which partners with BYD, a prominent Chinese automobile manufacturer, aims to redefine how drivers and passengers enjoy music while on the road. With the podcast and radio solution, Stingray is set to bring a curated selection of music and engaging content directly into vehicles, ensuring a high-quality audio experience.

With the rise of digital media consumption, particularly in the automobile industry, Stingray's innovation comes at a time when car manufacturers are increasingly looking to integrate advanced entertainment solutions into their vehicles. This collaboration with BYD signifies Stingray's commitment to providing unique, tailored content that resonates with automobile enthusiasts and casual listeners alike.

The new Stingray solution will feature an extensive array of music genres, including pop, rock, classical, and more, ensuring that there is something for every listener's taste. In addition to music, the service will offer podcasts focusing on various topics, providing entertainment and knowledge to users while they travel. The podcasts will feature interviews, discussions, and storytelling, adding a layer of engagement that is often missing from traditional radio.

Stingray's Chief Executive Officer expressed excitement about the partnership, highlighting the importance of user experience in today's digital landscape. The ability to seamlessly integrate high-quality audio content into the driving experience is crucial as more consumers expect advanced technology in their vehicles. This initiative not only enhances the in-car experience but also strengthens the bond between Stingray and BYD as they work together to innovate the automotive entertainment space.

In addition to contributing to the entertainment offerings in vehicles, this collaboration also underscores the growing importance of audio branding in the automobile industry. As consumers spend more time in their cars, creating an enjoyable and memorable audio experience can influence brand loyalty and customer satisfaction.

Overall, Stingray's co-branded music podcast and radio solution with BYD represents an exciting step forward in the evolution of in-car entertainment. By prioritizing high-quality audio content and interactive experiences, Stingray and BYD are paving the way for a new standard in automotive entertainment.