TC Transcontinental and METRO Renew Marketing Agreement

MONTRÉAL, Dec. 22, 2025 (GLOBE NEWSWIRE) -- Transcontinental Inc. (TSX: TCL.A TCL.B) (“TC Transcontinental”) is pleased to announce a three-year extension of its agreement to provide multiple marketing services to METRO. This includes METRO's continued participation in raddar®, TC Transcontinental's reinvented flyer in print and digital formats, in Quebec and other eventual markets in Canada, as well as other printing services, in-store marketing services, and content solutions.

TC Transcontinental recently announced the renewal of its marketing services agreement with METRO for an additional three years. This agreement includes continued support for the distribution of flyers through raddar, an innovative digital platform.

Transcontinental has been a reliable partner for METRO, providing effective marketing services that enhance the consumer reach of METRO's promotional materials. The extension of this agreement signifies METRO's confidence in Transcontinental's capabilities to deliver compelling marketing solutions.

The partnership will enable METRO to further leverage the raddar system to optimize its marketing campaigns, streamline communications with its audience, and improve the efficacy of its flyer distribution. The digital platform not only allows for a broader dissemination of promotional content but also enables real-time tracking and analytics, ensuring METRO can adapt its strategy based on actionable insights.

Furthermore, this renewal emphasizes the growing importance of digital solutions in modern marketing. It reflects a strategic shift towards more integrated marketing approaches that blend traditional methods with digital innovation. As consumer behavior continues to evolve, leveraging technology in marketing strategies has become crucial for businesses looking to maintain competitive advantages.

The renewed agreement reinforces the long-standing relationship between TC Transcontinental and METRO, showcasing their mutual commitment to offering high-quality marketing services. As both companies look forward to the future, they are poised to embark on exciting new initiatives that leverage the strengths of both traditional and digital marketing.