The city of Cannes on the Côte d'Azur in France is stepping up its promotion via digital, with an emphasis on Instagram, a must-have social network!

October 9, 2019 - The city of Cannes located on the Côte d'Azur in France, intensifies its promotion via digital focusing on Instagram, social network must!

To develop its audience, it is mobilized around initiatives that federate the actors of Cannes, such as the creation of a club of community managers, the establishment of an Instagram journey and the development of receptions of influencers.

Social networks at the heart of Cannes' tourism strategy.

For many years, the destination has developed its audience on social networks in a committed way:

•  
• A Facebook page (45k subscribers): www.facebook.com/Cannes.is.Yours
• A Twitter account (19k subscribers): https://twitter.com/CannesIsYours
• An Instagram account (33k subscribers): www.instagram.com/cannesisyours
• A YouTube channel (15k subscribers): https://www.youtube.com/channel/UCRGKX0aTHRiOsiHte3QDR8A

Not to mention the social networks specific to the activity of the Palais des Festivals and Congresses of Cannes.

In total, more than 400,000 followers follow the news Cannes on the official accounts of the destination.

Dynamic growth on the Instagram account of the destination Cannes

• Significant growth since December 2018, thanks in particular to the multiplication of influencers' receptions: + 23% to reach 33,400 followers today Cannes, the first coastal destination in France on Instagram according to the WeLikeTravel (2018) barometer.

The Cannes destination has thus made the choice in 2019, to reinforce its actions on the Instagram network, in very strong progression and for which the commitment is increasing. In addition to the daily animation of the official account, new actions have been put in place.

The creation of the first Instagram Instagram tour.

In July 2019, Cannes launched its first Instagram tour: a selection of the 10 most unstoppable places !

For each venue, the advice of three local photographers is proposed to allow visitors to achieve the best shots and share them with their community!

To boost the online audience of the destination, the course invites visitors to discover the city through its most photogenic places and motivates them to share their experiences on Instagram.

The most beautiful photos are then valued on the official social networks of the destination. The course is the result of a collective work with the Cannes Community Managers Club, which is already working on new spots to integrate.

The course is available online at www.cannes-destination.fr/parcours-instagram-instacannes

It is also available at the Tourist Office thanks to an interactive table.

(Source: palaisdesfestivals.com)