SET™Continues Ontario Expansion with BTG Intelligence

A distribution agreement with BTG Intelligence will enable SET™ to expand its presence in Central and Northern Ontario and strengthen its connections with healthcare professionals in these regions.

Montréal, Canada,  August 31, 2026 - SET™ is taking another step forward in its growth in Ontario by partnering with BTG Intelligence, a company led by Marcos Rodrigues. Under this agreement, BTG Intelligence becomes a distributor of SET™ in Central and Northern Ontario.

This collaboration will create new connections with healthcare professionals and clinical settings in these regions, helping to raise awareness of the home electrotherapy solutions offered by SET™, including transcutaneous electrical nerve stimulation (TENS) and neuromuscular electrical stimulation (NMES).

Building a Strong Local Presence

For SET™, developing its Ontario network means establishing a presence closer to healthcare professionals and gaining a strong understanding of the realities specific to each region.

As the owner of BTG Intelligence, a senior physiotherapist and healthcare strategy consultant, Marcos Rodrigues brings experience spanning clinical practice, professional development and an understanding of organizational challenges in healthcare. His knowledge of the healthcare landscape and his approach centred on the needs of professionals and patients will contribute to SET™’s growth across his territory.

“We want to expand our presence in Ontario by working with partners who know their communities and understand the realities healthcare professionals face,” said Frederic Forget, Business Development Director at SET™. “Marcos’s experience, his understanding of the local landscape and his collaborative approach make BTG Intelligence a natural partner as we continue to grow in Central and Northern Ontario.”

Solutions That Extend Support Beyond the Clinic

For more than 30 years, SET™ has supported healthcare professionals and their patients in accessing and using home electrotherapy solutions. The company offers TENS and NMES devices, as well as individualized support designed to promote the appropriate use of recommended solutions.

As a distributor of SET™ in Central and Northern Ontario, BTG Intelligence will help bring these solutions closer to healthcare professionals in its territory and build lasting relationships with clinics and various care settings.

This local presence will enable healthcare professionals to become more familiar with the available solutions and benefit from SET™’s expertise and support when considering electrotherapy as part of their patients’ care plans.

“This collaboration with SET™ directly aligns with our commitment to building connections between the needs we see in clinical practice and the resources available to patients in their daily lives,” said Marcos Rodrigues, owner of BTG Intelligence. “We want to be a resource for healthcare professionals in Central and Northern Ontario and help introduce them to solutions that can support certain patients at home when appropriate for their individual circumstances.”

Expanding the Network While Preserving a Personalized Approach

BTG Intelligence’s addition to the SET™ distribution network is part of a growth strategy focused on regional partners that can provide a strong local presence and build relationships with healthcare professionals.

For SET™, however, this growth must preserve an essential element of its approach: individualized support for healthcare professionals and their patients.

“No matter where we expand our activities, we want to preserve the close relationships and quality of support that have characterized SET™ since its beginnings,” added Frederic Forget. “Our network is growing, but the way we support healthcare professionals and their patients remains at the heart of our approach.”

This new agreement with BTG Intelligence strengthens SET™’s network in Ontario and supports the continued development of its activities in Central and Northern Ontario.

Interested in Joining SET™’s Ontario Network?

Independent sales professionals and businesses interested in this opportunity are encouraged to review the full posting on Indeed for additional information about the opportunity, territories, qualifications and partnership model.

View the full opportunity on Indeed

About SET Inc.

Founded in 1994, SET Inc. is a Canadian company specializing in pain management and rehabilitation through electrotherapy. Recognized for its individualized approach and technological expertise, the company supports more than 6,000 patients each year and works with more than 800 clinics across Canada.

Website: canadaset.com

About BTG Intelligence

Led by Marcos Rodrigues, BTG Intelligence is an Ontario-based company that combines clinical expertise, professional development and business development in the healthcare sector. As a distributor of SET™ in Central and Northern Ontario, BTG Intelligence contributes to expanding the company’s presence across this territory and strengthening connections with healthcare professionals and clinical settings in these regions.

Website: marcosrodrigues.ca

Contact:

Frederic Forget

Director of Business Development

Service d’Électro-Thérapie inc. / SET™

Tel.: 1-514-231-3501

Email: [email protected]